1. Company Overview
Colonial Automotive Group, Inc. is an automotive dealership group operating Colonial Chevrolet of Acton. We provide comprehensive automotive services including vehicle sales, financing, maintenance, repair, body work, and auto parts. Our dealership is located at 171 Great Road, Acton, Massachusetts 01720.
We operate as a full-service automotive dealership, offering new and pre-owned vehicle sales, manufacturer-authorized service, and genuine parts to customers throughout Massachusetts and the New England region.
2. Who We Serve
Our services are designed for:
- Individual Car Buyers: Customers seeking new or pre-owned vehicles for personal use, including sedans, trucks, SUVs, and crossovers.
- Vehicle Owners: Current vehicle owners requiring maintenance, repair, or parts for their vehicles, regardless of where they purchased them.
- Fleet Managers: Businesses and organizations managing vehicle fleets that require sales, service, and parts support.
- Commercial Clients: Businesses requiring work trucks, vans, or commercial vehicles for their operations.
3. Revenue Model
Colonial Automotive Group, Inc. generates revenue through the following primary channels:
Vehicle Sales
We earn revenue through the sale of new Chevrolet vehicles and pre-owned inventory. Profit margins are derived from the difference between acquisition cost and sale price, including manufacturer incentives and dealer add-ons.
Vehicle Financing
Our finance department arranges loans and leases through third-party lenders. We may receive compensation from lenders for arranging financing, which is disclosed in all transaction documents.
Service and Repair
Labor charges and parts markups generate revenue for maintenance and repair services. Our service department operates on a fee-for-service basis with competitive labor rates.
Body Shop Services
Collision repair and body work generate revenue through labor charges, parts sales, and paint materials. We work with major insurance companies for claim processing.
Parts Sales
We sell genuine OEM parts and accessories both over-the-counter and installed. Parts revenue includes markup on wholesale acquisition costs.
4. Data Collection Practices
We collect and process information in the following ways:
- Contact Information: Name, email, phone, and address when you inquire about vehicles or services.
- Transaction Data: Vehicle purchase details, financing information, and service records.
- Website Analytics: Browsing behavior, page views, and interaction data through cookies and tracking technologies.
- Communication Records: Emails, form submissions, and phone inquiries.
For complete details, please review our Privacy Policy.
5. Third-Party Services
We utilize the following third-party services:
FormSubmit
We use FormSubmit (formsubmit.co) for processing contact form submissions. Form submissions are sent to our email address and may be stored by FormSubmit temporarily. FormSubmit's privacy policy applies to form data processing.
Google Analytics
We use Google Analytics to analyze website traffic and user behavior. Google Analytics uses cookies to collect anonymous data about how visitors use our site. This data helps us improve our website and services.
Financing Partners
We work with various financial institutions to arrange vehicle financing. Customer financial information is shared with these partners as necessary to process applications.
6. Your Rights
As a customer and website user, you have the following rights:
- Access: Request a copy of the personal information we hold about you.
- Correction: Request correction of inaccurate personal information.
- Deletion: Request deletion of your personal information, subject to legal retention requirements.
- Opt-Out: Opt out of marketing communications and certain data sharing.
- Data Portability: Request your data in a portable format.
- Cookie Management: Control cookie preferences through our cookie banner or browser settings.
To exercise these rights, contact us at help@colonialautomotivegroup.com.
7. Contact Information
Colonial Automotive Group, Inc.
171 Great Rd, Acton, MA 01720
Phone: +1(920) 316-0628